Online Debit Card Payment Process
We have previously discussed the difference between processing debit card “as debit” and “as credit,” so what does the process look like when it comes to online payments? It’s actually quite simple. Since there’s no way for a customer to enter a PIN through an encrypted keypad when purchasing online, it’s considered a “card-not-present” transaction. A debit card will always be processed “as credit” in this case. Here are some other things to keep in mind about online debit card payment process:
What Do I Need to Accept Debit Cards Online?
To get started you need a virtual terminal that integrates with your payment gateway to let you accept not only debit cards but also credit cards and ACH payments online. It also integrates with a virtual shopping cart, giving your customers the option to either purchase an item immediately or store it for later. One of the greatest advantages of using a virtual terminal is that you can access it anyplace using a secure web browser.
Can a Virtual Terminal Do Anything Else?
Yes! A virtual terminal comes with a wide range of additional features useful in the online debit card payment process, including:
• Receive authorization responses
• Confirm the status of the transaction
• Capture previously authorized transactions
• Provide refunds for credit/debit card and ACH payments
• Store customer information in a secure vault
• Access and create customizable reports
• Set up recurring payments
• Upload batch files
• Generate receipts
Is Online Debit Card Processing Risky?
No matter what types of payments you accept, there’s always going to be a risk: counterfeit cash, fake checks, credit and debit card fraud — the list goes on. The real question is how to defend against it. Over the years, the Payment Card Industry has developed effective security solutions to protect businesses from fraudulent transactions. Today, the two most prominent security standards are PCI and EMV, which your business should comply with to achieve maximum protection.
How to Combat Online Debit Card Fraud?
Scammers who engage in various types of e-commerce fraud often like to target online debit card payment process. A popular example of such fraud is card testing. It can be effectively spotted and prevented using right security features, but is likely to be very costly if such features are not in place. Adding CAPTCHA to your website, setting CVV, AVS and IP restrictions, and regularly monitoring your transactions are all necessary preventative measures.
Enhancing your e-commerce with additional layers of security can also build trust with customers. Just like you seek to protect your business from illicit activities, they also care about preserving the integrity of their own funds. Investing in supplying them with additional reassurance can go a long way in cementing your reputation as a reliable merchant.